Emerald Rue

How to Use Your Brand Film

Tips for Showcasing your Brand Film

1. Avoid Music Copyright Infringement

When you’re ready to begin using your brand film, I need video hosting links to pass along to the music provider. This is so you won’t be flagged for copyright infringement. Although the music is licensed, the provider will only recognize my name/business as cleared to use.

When you upload it to a platform (YouTube, FB, Instagram, Vimeo etc.) send me the direct link to the page it’s hosted on. Those links will be passed along as safe and you won’t be flagged!

If you embed the video, I do not need every place it’s embedded, JUST the link to the platform where it’s hosted. For example, if you upload your brand film to your YouTube channel, then embed the YouTube video into Facebook, I only need the link from YouTube. Call me if you have questions on this!

2. 1080p Best Practices

The 1080p versions are best used on your website or a video platform, such as YouTube/Vimeo. I suggest, for your website, hosting the video on YouTube/Vimeo and embedding it into the site. This way, the loading time of your pages isn’t slowed by a rendering video.

For more detailed info, here are some helpful articles:
Add YouTube Videos to WordPress
Add Videos to Squarespace

3. 720p Best Practices

The 720p versions are best for social media.

Facebook: Upload the video instead of linking it from YouTube. Facebook algorithm dislikes external links because they want users staying on Facebook. Fair warning, when you first upload a video to Facebook, it’ll look horrendous for about half a day. It takes forever to fully render so it’ll look pixelated at first, but give it time.

LinkedIn: LinkedIn prefers external links, such as YouTube, because they do not have the infrastructure for video like Facebook does.

Instagram: There’s a 1 minute limit for videos uploaded to the feed, however, you can get around that by using IGTV. See my tutorial for IGTV here.

4. Re-share Often!

If you plan to use your videos for social media, remember to re-share often! If you post your video once and never again, it defeats the purpose of having the video done in the first place. The percentage of your audience that sees your posts is minimal, so don’t assume everyone has seen it. Repurpose, re-share, get your audience excited!